TADEX

The biggest Programmatic-based advertising marketing platform in Indonesia.

Case Study
Benefits
FAQ
Contact Us

Media habits have changed, and your advertising strategy should too. Unlock the biggest advertising opportunities with our leading technology, Programmatic.

60+

Brands have collaborated

80+

Publishers have collaborated

92%

Campaign/Impression

Programmatic Advantages

Artificial Intelligence Technology

Targeting specific customer with deeper analysis and content optimization.

Transaction Automation

Buying and selling transactions of advertising inventory automatically without direct negotiation between the Advertiser and the Publisher.

Real Time Transactions

Transactions are made directly and accurately with real-time bidding.

How Programmatic works in 5 steps

Advertiser

DSP
(Demand Side Platform)

DMP
(Data Management Platform)

Ad Exchange

Inventory requests according to Advertiser needs

Media submission available from Publisher side

Data is routed to Ad Exchange to reach the right audience

Matching between advertisements and available media using algorithms with real-time bidding

SSP
(Supply Side Platform)

Server

Publisher

The Importance of Quality Advertising Marketing

Meet TADEX Advertiser, the programmatic advertising platform that offers various conveniences to support the optimization of your business advertising campaigns for maximum results.

Collaborate with us in achieving your business targets as an Advertiser and Publisher

As an Advertiser

Installation of BluDeposit campaign for the audience aged 20-40, early adopters, m-Banking users, and living in cities.

20M

Impressions Achieved

100%

CTR target achieved

Campaign of 15 Brands in Video ad format for audiences who have never used OVO and are located in Jabodetabek.

14M

Impressions Achieved

2,40%

CTR Higher than Target

Traveloka Epic Sale promo with 21+ profiling, doesn’t have the Traveloka application and has an interest in traveling.

Impressions Achieved

100%

CTR Target Achieved

As an Publisher

Publisher transparently monitor performance by integrating advertiser request, product innovation, and product analytic.

Why collaborating with TADEX as an Advertiser is the best choice

80+ Publishers

Which has been verified by the press council with 81 million daily traffic

Telkomsel Inventory

Advertiser can advertise in ad slots owned by Telkomsel

Akurasi Target Audiens Dengan Data Telco

Accuration target audience with Telco Data

Utilization of Telco Data and first party access to Publisher data to provide target accuracy

Optimize ads with various formats

A variety of ad units and formats to maximize the delivery of your message.

Check out Ad Formats

Easy Integration Between Platforms

Simplify interactions and control omnichannel reach with a single platform

Installation Cost Efficiency

Run campaigns through multiple Publishers with a single placement and standardized pricing

Frequently asked questions about TADEX Advertiser

TADEX, or Tanah Air Digital Exchange, is a Supply Side Platform (SSP), a premium advertising application that has the main function of managing ad placement on websites or mobile apps, including options for automation.

TADEX provides customizable ad formats to suit your needs, including Display Banners for desktop and mobile in sizes 728x90, 300x250, 320x50, and 300x600; Display Video in VAST or VPAID formats; and Interactive banners sized at 300x600.

TADEX operates campaigns using two methods: Self Service (having your own DSP) and Managed Service (Ads operated by Telkomsel DigiAds). Telkomsel DigiAds has a dedicated Account Manager who will help your campaign run successfully.

TADEX gives advertisers a wide reach for advertising because they have collaborated with many premium publishers in Indonesia and can run campaigns according to targets because TADEX has audience data that can be used as campaign targets.

The time required will depend on each business's needs. In general, the approval process will take approximately 1 month.

Start Your Journey With Us

Consultation

Tell us your business needs

Solution Design

We will plan a solutions according to your needs

Implementation

We will integrate the solution into your business

Achieve marketing goals through
optimizing business ads

Why collaborating with TADEX as a Publisher is the best choice

80+ Publishers

Which has been verified by the press council with 81 million daily traffic.

60+ Advertisers

Clients who have trusted us in delivering targeted advertisements.

Covers a Wide Range of Media Formats

A variety of ad units and formats to maximize the media you have.

Check out Ad Formats

Standard Pricing

The standard price per CPM is more profitable for Publishers

Frequently asked questions about TADEX Publisher

1. The company has been verified by the Press Council
2. Technical configurations that need to be approved by our team, to review that there are no hoaxes and click bait
3. If you have passed the 2 conditions above, you will be further contacted to proceed to the next stage

Every publisher will receive a monitoring dashboard containing information about Paid Impression, e-CPM range, and the publisher's daily revenue.

TADEX #LebihBanggaLebihIndonesia has worked with more than 85 local and national media partners verified by the Press Council.

TADEX aims to create digital advertising scheme solutions as a contribution towards shaping a sustainable national media ecosystem. TADEX supports and facilitates both national and local media to maximize their revenue through programmatic ads.

Start Your Journey With Us