Their target audience is diverse, spread across Indonesia—from remote areas with limited access to urban audiences in major cities. Along with this wide geographical distribution, their needs and financial capabilities also vary. As a result, Samsung needed a partner capable of providing a precise solution to reach this diverse demographic.
Telkomsel Enterprise's Targeted Messaging solution allows Samsung to target users based on specific devices, enabling personalised communication through tailored ads and promotional messages. With Telkomsel Enterprise's DigiAds solution, Samsung successfully:
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Migrated more than 2 million users from 2G to 4G networks.
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Transitioned 2 million outdated phone users to Samsung Galaxy with 4G networks.
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Increased Samsung's ROAS by up to 32 times.
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Achieved a quality traffic rate of 58%.
