Telkomsel dan TikTok Jalin Kerja Sama Strategis di MWC 2025
Barcelona, Spain, 04 March 2025 – Telkomsel, Indonesia’s leading digital telecommunications service provider, and TikTok, the world’s leading short-video platform, have officially signed a Memorandum of Understanding (MoU) at the Mobile World Congress (MWC) 2025 in Barcelona, Spain (3/3). This strategic collaboration focuses on leveraging Telco Verify and Telco Insight Collaboration to provide a safer and more seamless digital experience for TikTok users in Indonesia.
One of the main initiatives in this MoU is the exploration of Telco Verify, a network-based authentication solution that allows users to be automatically authenticated (silent verification) by mobile network operators, without the need to enter passwords or One-Time Password (OTP) codes. This can reduce the likelihood of user account takeover through social engineering or accidental sharing of OTP codes. Thus, this reliable and efficient solution not only speeds up the authentication process but also enhances the security and convenience of TikTok users.
In addition, through the Telco Insight Collaboration, Telkomsel and TikTok utilize Data Cleanroom technology to explore data collaboration with Telco insights aiming to improve the TikTok user experience. With Data Cleanroom technology, both parties can conduct joint data analysis securely, while maintaining the privacy and confidentiality of user information because it is carried out in an anonymous and encrypted form. In this collaboration, Data Cleanroom technology is applied to process data in isolation without any data exchange or disclosure between parties. With this approach, both companies ensure compliance with privacy regulations and prioritize customer data protection, while improving security and accuracy in information analysis.
Director of Planning & Transformation of Telkomsel, Wong Soon Nam, stated, “Through this partnership with TikTok, Telkomsel is committed to delivering more personalized and relevant services for TikTok users in Indonesia. By leveraging advanced technologies, we are confident in creating a safer, more efficient, and innovative digital ecosystem through the capabilities of Telco Verify and Telco Insight Collaboration.”
Director of Business Development APAC for TikTok, Vanessa Brown, added, “Security and service personalization are two essential elements of our user experience. With the support of Telkomsel, we are optimistic about introducing innovative solutions that not only enhance account security but also provide more relevant services for the TikTok community in Indonesia.”
Aligned with the theme of MWC 2025, "Enterprise Re-Invented," which emphasizes the importance of business agility in navigating the convergence of critical technologies while continuously evolving to reshape internal processes and business models for maintaining competitive advantage, this strategic collaboration is expected to strengthen Telkomsel's position as a leader in telecommunications-based digital solutions, as well as strengthen TikTok's commitment to providing a safer and user experience-oriented platform. The two companies will continue to explore the potential for further cooperation to support an inclusive and sustainable digital ecosystem in Indonesia.
Both companies will continue exploring further collaboration opportunities to support an inclusive and sustainable digital ecosystem in Indonesia.