Telkomsel Launched An Advertising Solution for SME

Jakarta, 31 August 2017 – In an effort to provide support for the advancement of small medium enterprises (small medium enterprises (SME)), Telkomsel presents MyAds. This advertising platform with the concept of do-it-yourself gives flexibility to the the small medium enterprises (SME) as advertisers to create, customize, and monitor ads independently. Through Telkomsel MyAds, now the Indonesian small medium enterprises (SME) players can reach a wider new consumer through more than 178 million Telkomsel subscribers throughout Indonesia.

Telkomsel’s Vice President of Digital Advertising and Analytics Harris Wijaya said, "The small medium enterprises (SME) sector plays an important role in promoting Indonesia's economic development and growth, as well as reducing unemployment. Therefore, as a leading cellular operator in Indonesia, we are working to help the SME sector in improving its productivity by reaching wider consumers through Telkomsel MyAds service. We hope this service can help stimulate the growth of small medium enterprises (SME) sector in Indonesia better. "

By using Telkomsel MyAds service, it will be easier for advertisers to create and send their ads to Telkomsel subscribers directly to their mobile devices via SMS, MMS, and USSD. Furthermore, users of these platforms can also customize the ads according to their needs with the four benefits of services offered, namely Location Based Advertising (LBA), Broadcast, Targeted, and Interactive.

LBA is an advertising service that allows advertisers to send their advertising campaigns to Telkomsel subscribers around specific locations according to the advertiser's needs. Broadcast is an advertising service that gives advertisers the flexibility to deliver bulk advertising in accordance with the advertiser's data and needs.

Targeted is an advertising service that gives advertisers the flexibility to send advertisements to Telkomsel subscribers according to the required profiles, such as gender, age, or service usage behavior. Interactive is an advertising service that allows advertisers to send interactive advertisements to Telkomsel subscribers and can be used for quizzes and surveys to potentially strengthen user engagement.

In addition to these four advantages, a wide selection of payment methods is also available, from TCASH digital financial services, credit cards, to bank account transfers. Currently there are seven banks that support payment methods through bank account transfers, namely BRI, BCA, Mandiri, BNI, Danamon, BII, and OCBC NISP.

Although currently Telkomsel MyAds focus on embracing SME market, but in the future there will be a possibility to cooperate with the corporate market or more established creative industries, such as e-commerce. This can not be separated from the availability of Application Programming Interface (API) in Telkomsel MyAds service that can be integrated into the existing system of cooperating companies.

“In Telkomsel MyAds, advertisers may choose to monitor their ad performance directly from the MyAds service on the web or integrate an existing system with the API provided. So, advertisers can directly monitor the performance of their ads from their own systems,” Harris explained.